Ben Settle – Copy Slacker


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Expensive Good friend,

If you wish to double (even triple) the cash you make out of your gross sales letters… whereas reducing your writing time in half and eliminating all of the stress, frustration, and overwhelm you are feeling writing copy now, then this letter will present you ways.

Right here’s the story:

My title is Ben Settle and, about 14 years in the past I used to be a broke, determined copywriter in a lot debt I used to be virtually bankrupt. I barely received paid something for writing copy. And even after I did get work, I’d stare at a clean display screen for days questioning what to say, or start. I’d then spend a number of weeks raiding my copywriting books and swipe file for inspiration… solely to finish up extra overwhelmed, extra confused, and extra crippled with “evaluation paralysis.”

However you recognize what the worst half was?

In spite of everything that point obsessing and stressing over my copy…

My Adverts Would Barely Convert

Or Make ZERO Gross sales At All!

I used to be an entire failure at copywriting.

And, issues received so dire, I couldn’t even pay the lease or automotive cost anymore.

Then, name it luck, destiny, and even “divine intervention” if you would like… however I received a name from an Web marketer who had learn a bunch of my copywriting articles (I used to be a type of hacks who taught copywriting, however didn’t do it efficiently myself). And, he supplied me an opportunity to write down an advert for a excessive ticket (and unproven) product the place he would pay me 50% of the gross sales if the letter labored, and nothing if it didn’t.

Lengthy story quick:

Since I wanted cash rapidly and didn’t have time to spend weeks and months writing the copy, I made a decision to perform a little “experiment” to write down the advert sooner than standard.

It was, in some ways, the other of what a whole lot of gurus have been instructing.

And, I didn’t actually assume it’d work.

However, I figured I had nothing to lose (my adverts sucked anyway) and tried it. So with only some days to spare… I rapidly created the advert utilizing my experimental methodology for researching and writing copy quick. The advert was far from good. However, (because the consumer mentioned) it was “adequate” to run, and we mailed it.

The consequence?

That One Simply “Good Sufficient” Gross sales Letter

Paid Me Extra Than Sufficient Cash

To Pay Off My Automobile And Different Overdue Money owed In One Shot!

However that’s not all:

The gross sales we made off that sloppily-written advert have been so massive, the consumer and I attracted three way partnership companions from the US, UK, Australia, and different nations who wished to make use of that advert to promote our product to their lists, too.

And I needed to marvel:

Was I actually on to one thing with this manner of writing adverts that permit me bypass weeks (and even months) of labor, stress, and tediously obsessing over my copy? Or, was this just a few sort of “one hit marvel” that solely labored for that specific product and record? So I instantly examined this new components on another copywriting gigs.

And guess what?

Not solely did I knock that duplicate out in report time, too, however…

These Different Gross sales Letters

Made Even Extra Cash!

After that it was just like the floodgates opened.

Writing adverts turned unbelievably quick & simple with gross sales pouring in.

My methodology gave me a lot free time, colleagues known as me a “slacker.”

And, purchasers began searching for me out to write down their adverts. (As a substitute of me searching for them out.) In lots of circumstances, they didn’t even wish to see my portfolio. They’d both purchased one thing from one in every of my adverts and wished to rent me as a result of they knew I wrote the copy (like 7-figure copywriter and millionaire investor guru Mike Dillard did). Or that they had seen an indication of how I labored (just like the world chief in self protection coaching Captain Chris Pizzo did). Or they merely noticed how I utilized this new approach of writing copy to different peoples’ adverts (just like the “founding father” of Web advertising as we all know it Ken McCarthy did).

Anyway, my “slacker pleasant” methodology relies on two issues:

  • Prison Profiling Analysis

Particularly, doing analysis primarily based on how sure legislation enforcement companies “profile” and get contained in the heads and psychology of serial killers, terrorists, and different prison masterminds.

I figured if it really works for attending to “know” the dangerous guys, I may use that very same methodology to get contained in the heads of my prospects so I might know precisely what theyre pondering, what they wish to purchase, and what to SAY to promote them. Truth is, when you recognize “what” to say, it doesn’t matter all that a lot “how” you say it. Rapidly written adverts which can be simply “adequate” (and even downright sloppy) could make you a ton of gross sales and beat higher copywriters (who spend much more time writing their copy than you) you probably have the best analysis. And what I did was, I discovered get this analysis quick and use it to write down my adverts even sooner.

  • Dumbed-Down Simplicity

What I imply by that’s this:

I made a decision to throw out all of the difficult 50+ level copywriting checklists, formulation, and templates all of the gurus have been pushing. I had little question these issues labored for them. However all that “noise” simply made issues extra overwhelming for me, and made the entire copywriting course of take approach too lengthy. So as an alternative, I “reverse engineered” precisely how a couple of of the world’s prime copywritersconstruction their adverts (that none of them appear to show, for some purpose) and broke it down into 5 simple steps even a pissed off and overwhelmed beginner like me may comply with.

The consequence?

A ridiculously easy method to write copy quick — that additionally makes plenty of gross sales.

In actual fact, some individuals I’ve proven it to…

Have Accused My Copywriting Technique

Of Being “Too Easy”!

Is that true?

I don’t know, possibly.

What I do know is, my gross sales letters utilizing this methodology have collectively made tens of tens of millions of in gross sales in a number of the best niches on the planet (like golf, weight reduction, self protection, and biz opp) the place I’ve competed towards extra proficient and harder-working copywriters. Imagine it or not, a couple of world class copywriters are even on report saying I make them jealous (like Ryan Healy, world class copywriter for a number of main monetary publishers like Agora Monetary & Lombardi Publishing) and even “pissed off” (like Ray Edwards, who has the most important ebook of “Who’s Who” Web advertising guru purchasers on the net) as a result of I make it look so quick and easy.

Listed below are a couple of examples of what I’ve carried out with this “slacker” copy methodology:

  • Written management adverts which have run for so long as Eight years straight. It’s extraordinarily uncommon for controls to final Eight months a lot much less Eight years — however I’ve one operating now within the MLM area of interest that’s been profitable since 2007 with different (more-talented) copywriters failing to beat it.
  • Created a headline that ran for a number of years as a banner advert on all the massive conservative information websites that value afortune to promote on (like Drudge, NewsMax, and so on). Entrepreneurs usually should preserve testing model new headlines on websites like these each few days or even weeks to make a revenue. But, this one headline I wrote utilizing my “slacker” copywriting components ran for years straight and was solely taken down as a result of the consumer retired.
  • A gross sales letter I wrote for the burden loss area of interest utilizing this methodology transformed the front-end at 40%! That’s complete record measurement vs gross sales quantity — together with to ice chilly Fb visitors in arguably the Web’s best area of interest.
  • Made a start-up golf firm nicely over $200okay monthly rapidly banging out adverts with this methodology. They don’t use these adverts anymore as a result of the golf guru they have been constructed round left. However, this firm remains to be some of the well-known golf corporations on the Web due partially to the gross sales letters I wrote that helped construct it from the bottom up. (Better part: I knew NOTHING about golf after I wrote these adverts. I didn’t must. My methodology let me analysis and write the adverts in only a few days with out prior expertise.)
  • Took one outstanding direct gross sales firm from nabbing a .Eight% response to over 1.6% response. That won’t look like so much, however to that firm it meant many tens of millions of additional in gross sales to them and their members, and tens of 1000’s of in commissions to me.
  • Most just lately, I created a gross sales letter for a golf firm I’ve half possession in that brings us $5.85 consumers. The visitors man on board says in all his years of operating a whole bunch of visitors campaigns (he works for a number of the most prolific entrepreneurs within the home-based business area of interest), he’s by no means seen chilly visitors convert like that.
  • Been invited to show features of my copywriting methodology to a number of the worlds most prestigious direct advertising corporations. Reminiscent of Agora Monetary ($200 million publishing firm who already hires the perfect of the perfect copywriters on the planet)… skilled radio producers at Entercom (one of many largest radio broadcasting corporations in america)… varied seminars and occasions the place individuals pay as much as $10okay only for a seat… and the annual Oceans four Mastermind — the place 7, Eight, and 9 determine companies pay me and three of my colleagues to place them on a “sizzling seat” — remodeling their adverts in a single day.


Copy Slacker

No, it received’t make you an “A-list” copywriter.

(Though I’ve gotten testimonials from varied A-list copywriters.)

Or perhaps a so-called “world class” copywriter.

And, whereas I name it “slacker-friendly”, that doesn’t imply you will be lazy. It nonetheless takes onerous work and a while. It simply doesn’t take almost as a lot work and time as different methods.

Even so, I consider it could actually assist anybody (each uncooked newbies and seasoned professionals alike) jack up your response… minimize your writing time in half… and just about get rid of all of the nagging frustration, stress, and confusion you are feeling when writing your adverts now.

Nonetheless, this product could be very costly.

And, it does NOT include a money-back assure.

If that provides you acid reflux disorder, then I counsel shopping for a extra “typical” and/or cheaper copywriting product, ebook, or course, as an alternative.

(There are definitely lots to select from.)

In any other case, that will help you resolve, right here’s a “sneak preview” of what’s inside:

  • A quick and efficient approach (taught by intercourse therapists to males with erectile dysfunction) to recover from the clean web page hump and kill writers block useless.
  • How one can create prompt perception about you and your product in your copy when you’re simply beginning out and no person is aware of who you might be.
  • How one can use your competitorss product testimonials to promote YOUR merchandise.
  • A reminiscence coaching method that will get your prospects daydreaming in regards to the product you’re promoting, and unable to get it out of their heads!
  • An admittedly bizarre (however tremendous efficient) method to promote wildly costly merchandise with only one or two sentences!
  • How one can make even essentially the most outrageous and hyped-up claims sound 100% plausible.
  • The bragging with out bragging gross sales letter secret (seen in many aged Kung Fu films) that allows you to boast about your merchandise, providers, or your self with out sounding like an smug douche bag.
  • An old-fashioned door-to-door gross sales tactic that makes individuals wish to purchase merchandise they didn’t even initially need!
  • How one can create such an intense urgency to purchase in your adverts that peoples arms will actually shake making an attempt to sort their bank cards into the buying cart!
  • The “home of horrors” methodology to rapidly digging up gold nuggets of precious market analysis… and likewise…



You’ll Make Tons Of Gross sales

Regardless Of How Good

Your “Writing” Is!

You’ll know precisely what they need.

Precisely what to say to them.

And, precisely ship your message in essentially the most “gross sales pleasant” approach.

Anyway, that’s one of many issues Copy Slacker exhibits you: How one can “profile” your market like this so you recognize extra about them than their very own moms.

Plus, I’ll additionally present you these different little-known analysis suggestions:

How one can get Nielsen (the massive TV viewers analysis firm) to do market analysis on your gross sales letters… A “tried and true” approach of realizing whenever you’ve carried out sufficient market analysis… A market analysis “cheat sheet” (I give to consulting purchasers who pay me $15,000 a pop) that’ll let you know precisely what phrases to make use of in your adverts to make the utmost quantity of gross sales… The “circling the desk” analysis trick (utilized by a copywriter who focuses on writing excessive ticket merchandise) that allows you to do market analysis twice as quick because it usually takes…

However we’re simply getting warmed up.

Listed below are some extra of the invaluable suggestions inside Copy Slacker:

  • The sales-destroying mistake copywriters make who use surveys to do analysis. (The GAP firm as soon as made this blunder and it value them tens of tens of millions in gross sales.)
  • How profitable political campaigns use copywriting to get even full morons elected to public workplace.
  • The precise variety of syllables your phrases ought to have when youre promoting to extremely smart individuals.
  • What A-Record copywriters (who work for the most important junk mail and Web publishing corporations on the earth) speak about with one another about copywriting… however virtually by no means focus on publicly! (Trace: It ain’t something attractive or “sneaky” like NLP or different persuasion tips you examine in most books. As a substitute, they speak about this one factor even the perfect copywriting books and programs ignore or simply gloss)
  • The worlds most-feared negotiators secret (used to dealer $500 million greenback offers in company America) to creating certain your gross sales letters are all the time 100% thrilling and attention-grabbing.
  • A weird (however ridiculously efficient) approach of utilizing an extraordinary canine leash to create adverts that win even towards higher “written” copy!
  • The 1960s Mad Man period secret to writing headlines that get individuals eagerly studying each phrase of your gross sales letters.
  • The naked-man-in-the-woods headline tactic of an Eight-figure incomes copywriter that retains readers glued to your adverts — even when they’re being bombarded with texts, ringing telephones, Fb messages, crying infants, and different distractions.
  • Fbs secret swipe file for writing adverts so efficient it will get individuals virtually mad at you for interrupting their day as a result of they willt resist studying your gross sales pitches!
  • 11 “beginner proof” headline templates (with real-life examples) which can be…


Listed below are much more copywriting secrets and techniques patiently ready for you inside:

  • A sneaky approach to make use of your competitors services to promote yours! (I as soon as did this in an advert for a martial arts college and his new member depend went by the roof.)
  • A 6-word “Previous Trustworthy” gross sales letter opener anybody can use, that works for nearly any advert you’ll ever want to write down.
  • Slightly-known (and 100% free) method to get a number of the finest writers on the planet (who know your precise market higher than any copywriter ever will) to write down massive chunks of your copy for you.
  • Essentially the most “fail proof” method to write adverts ever invented. (Straight from the person who based Sears — and nope, it has nothing to do with being author.)
  • The devils spine secret to creating boring merchandise sound 100 instances extra attention-grabbing.
  • A 15-second gross sales letter design trick for making your adverts as much as 10x’s simpler to learn and purchase from. (And don’t fear, no design or software program abilities needed — when you can choose and daring phrases along with your mouse, you are able to do this!)
  • How one in every of Americas prime gross sales trainers spins the worst flaws and damaging features of services into purple sizzling causes to purchase!
  • How one can promote to “fireplace respiration” skeptics in your gross sales letters.
  • How finding out the good copywriter John Caples can get you in authorized sizzling water. (Disclaimer: I’m an enormous John Caples fanboy and consider each copywriter ought to research his work. However, there’s something he did in one in every of his extra well-known adverts that, when you do it immediately may get you fined by the federal government or worse! Particulars inside)
  • A “magic bullet” method to…



Right here’s what else you’ll discover inside Copy Slacker:

  • How individuals are neurologically onerous wired to be persuaded. (This data has been used to generate big quantities of cash by everybody from vicious propaganda machines to worldwide peaceable religions right heres use it to make a ton of gross sales in your adverts.)
  • A secret place to get free prime notch copywriting critiques. (Most of the world’s highest promoting copywriters go to those identical individuals for critiques for their very own adverts.)
  • The back-asswards” order by which old fashioned copywriters wrote their copy that crawled inside their buyers psychology and just about tormented them till they purchased!
  • When having a cheaper price can harm your gross sales, your branding, and even your fame!
  • How one can obtain a copywriting consumers persona and voice into your adverts so it sounds precisely like them in your copy. (When youre a freelancer, this might virtually get rid of re-writes, adjustments, or annoying time-consuming edits.)
  • A Harvard psychologist’s secret methodology for mentally disturbing your prospects into wanting to purchase out of your adverts.
  • How one can legally and ethically borrow proof and credibility from different individuals to make your adverts extra plausible and persuasive. (Trace: You possibly can see this in motion when you learn the bestselling ebook Wealthy Dad, Poor Dad.)
  • The precise finest size a gross sales letter or commercial must be.
  • How one can spin terrible, traumatic, and painful issues that occur to you into high-pulling gross sales copy.
  • How one can (ethically) inflict psychological ache in your prospects in your adverts… and make them way more possible to purchase your merchandise. (The good A-list copywriter David Deutsch as soon as did this to promote a dry, boring ebook a few topic most individuals couldn’t care much less about — think about how nicely it could actually work with an attention-grabbing product!)
  • The drug supplier gross sales letter opener that works like loopy to get individuals to learn your adverts prime to backside. (This works so nicely you virtually should be cautious in any other case you might get lots of people shopping for out of your gross sales letters who arent even prospects for what youre promoting!)
  • 12 methods to write down bullet factors that “seep” proper into your reader’s psychology and…


We’ve received even extra copywriting suggestions discovered inside, together with:

  • How one can open your gross sales letters so that you slip proper previous your readers pure, built-in gross sales defenses.
  • The “fables & fairy tales” secret for writing adverts which can be so darn persuasive they will typically work even on people who find themselves useless set towards what you train!
  • How one can use dusty outdated textual content books to provide your self prompt credibility when promoting an unproven product with no monitor report or testimonials.
  • Worst attainable place to place a testimonial in your adverts the place they will really work towards your gross sales.
  • One of the best emotion to concentrate on in your adverts. (Some individuals attraction to greed some to concern nonetheless others to anger, or envy, or lust, or pleasure. However this emotion blows all of them away and makes your adverts virtually fail proof.)
  • One of the best every day behavior new copywriters ought to develop to take advantage of cash as quick as humanely attainable. (Doing this received me employed by three of my most profitable purchasers, and it mechanically makes you a extra persuasive author, too.)
  • The one factor you are able to do immediately to make your adverts virtually immediately extra responsive. (The late junk mail guru Dick Benson insisted this is likely one of the finest issues you are able to do to your copy to pump up your response straight away.)
  • One of the best sort of music to hearken to when writing adverts.
  • How one can harness damaging emotions & reminiscences to write down adverts sooner.
  • How one can get individuals sizzling to purchase out of your gross sales letters with out utilizing any precise claims.
  • And a complete bunch extra, together with:

How one can use an extraordinary copyright discover to immediately banish “writers block”… A fast and correct method to know with close to certainty in case your copy might be successful with out operating a single take a look at… One of the best a part of an advert (not the headline) to separate take a look at straight away… The precise finest place to handle objections in your gross sales letters… How including simply 1-2 quick strains of copy to your gross sales letter’s first web page could make it immediately extra persuasive… The trick to creating your adverts pull extra gross sales by telling individuals NOT to purchase… and far, far more.

Anyway, I may go on and on, however right here is the deal:

Copy Slacker is a four.5 hour lengthy “crash course” (you may be taught in a single sitting, when you select) taught through video and MP3 audio. It is available in a small “naked bones” (nothing fairly or fancy, the truth is it’s butt ugly) bundle — consisting of some DVD’s and a thumb drive with all of the recordsdata on it for straightforward loading on to any laptop or gadget. The data is designed to be consumed (and applied) quick, and will be utilized to any sort of gross sales letters you write — on-line adverts, offline adverts, video adverts, and even Kindle adverts.


Right here’s a bit of style of what’s inside these bonus movies:

  • How one can “jimmy” your adverts to make even tremendous costly merchandise appear low-cost.
  • How one can create urgency in your adverts when you don’t have a tough deadline.
  • The outdated time “fireplace & brimstone” preacher ‘s secret to writing adverts that make individuals anxious to purchase from you.
  • How one can double the ability of your buyer testimonials.
  • How one can discover the perfect “hook” on your advert…and know whenever you’ve discovered it.
  • A robust “twist” you may placed on refund ensures that makes your provide very onerous to withstand shopping for from.
  • What by no means to say in a gross sales letter when you’re promoting to ladies.
  • A secret approach to make use of the Bible to make your adverts extra responsive.
  • How one can make extra gross sales by firming down your adverts and claims.
  • How one can use copywriting to assist flip your Kindle books into best-sellers.
  • Two strains so as to add to your copy that can make the remainder of your advert extra persuasive.
  • How one can add “taste” to your sentences so all the things goes proper into your reader’s psychology.
  • How one can know what sort of tone to make use of in your copy.
  • When main your adverts along with your strongest claims can destroy your gross sales.
  • How one can preserve the eye of individuals with hyper low consideration spans.
  • A secret approach of utilizing political elections to make your adverts extra worthwhile.
  • How one can counter sticker shock when you cost excessive costs.
  • A secret copywriting trick utilized by weight reduction adverts to make your product stand out in crowded market locations.
  • Tips about promote providers with gross sales letters.
  • The “jerk on the BBQ” secret for making virtually any product extra interesting.
  • How to not reply the cellphone if you wish to make extra gross sales.
  • What to write down in photograph captions in your adverts for highest response.
  • Bizarre (however true) insights into write gross sales letters to ice chilly visitors.
  • How one can get skilled Hollywood screenwriters to write down a few of your copy for you with out paying them.
  • How one can use the very same trick skilled choose up artists use to select up ladies (who usually would discover these guys repulsive) to shut way more gross sales in your copy.

Author: alexmack