Danny Margulies – Freelance Copywriter’s Code

I’m a contract copywriter who earns over $10,000+/month.

Now I’ll present YOU precisely how I write high-converting copy shoppers love — from START to FINISH


Freelance Copywriter’s Code

My confirmed step-by-step system for writing high-converting copy shoppers love…from begin to end.

I’ll always remember what my favourite instructor informed me again in highschool:

“One of the best ways to stroll by a minefield…is in another person’s footsteps.”

For years, Freelance To Win college students have been asking me for a contract copywriting course. Now, after years of improvement and testing, I’m lastly prepared to supply it to you.

Have a look inside Freelance Copywriter’s Code…

Freelance Copywriter’s Code is a 7-week course full of actual world, leading edge coaching for freelance copywriters in any respect ranges.
In Week 1, you’ll learn to write copy that will get outcomes and is just about assured to be liked by shoppers — even in the event you’re model new. (You’ll discover the entire particulars on Week 1 within the subsequent part beneath.)
Then, in Weeks 2-6, you’ll be taught my actual step-by-step programs for writing SPECIFIC sorts of copy, from begin to end… Together with what to do earlier than you’ve written a single phrase, throughout to the completed product.
I’ve rigorously chosen every particular kind of copy you’ll be taught in Freelance Copywriter’s Code based mostly on the next elements:

They’re all in excessive demand, so that you’ll all the time be capable of discover shoppers who pay nicely for them
You don’t must spend weeks and even days on each bit — some may be accomplished in as little as 1-2 hours with apply
I’ve systematized them, so that you’ll by no means must reinvent the wheel, begin from scratch, or stare at a clean web page questioning what to write down about
They’re excessive worth items, so you possibly can cost above common (and even premium) charges for them
They are often discovered and even mastered comparatively shortly, so that you don’t must spend years “paying your dues” as a way to change into nice at them

What you’ll discover inside Freelance Copywriter’s Code:


The way to shortly prove high-converting copy shoppers love, constantly and predictably

The way to prepare your mind to change into a Conversion Machine, so you possibly can write copy that converts with out worrying about useless and sophisticated instruments (like A/B testing platforms and different approaches I’ve by no means used as a contract copywriter)
My counterintuitive and unconventional methodology for making certain you all the time have greater than sufficient data to prove superior copy (whereas avoiding getting slowed down with painstaking analysis or info-overload)
Confirmed psychology hacks for making any piece of copy 10-100x extra persuasive — in minutes
Why there’s no method to write a “good” piece of method to write a “good” piece of copy — and what to do as an alternative
The way to keep away from the commonest copywriter-crushing misconceptions concerning the psychology of conversion copy (and what to consider as an alternative)
In-Depth Case Research: How I shortly helped a consumer enhance their conversions when nothing else appeared to work (though they thought they had been doing the whole lot proper)
Why shoppers have bother seeing issues about their enterprise, even when it’s staring them within the face (and how one can leverage it to seem like an immediate genius)
In-Depth Case Research: How I helped a consumer promote high-end $30,000 web sites — by IGNORING virtually the whole lot he informed me
My “Magic Query” for immediately chopping proper to the guts of what shoppers actually need (this took me YEARS to determine, and even most high skilled copywriters have by no means picked up on it)
In-Depth Case Research: The unconventional technique I used to steer folks to purchase an costly product (trace: it wasn’t the overused “Time’s Working Out” tactic)
Why canned questionnaires normally lead to unhealthy intel and mediocre copy — and what it is best to use as an alternative
Why “fact-finding” earlier than you begin writing copy typically leads to mediocre and even poor outcomes (and what to do as an alternative)
Superior methods to just about assure shoppers love your work, even earlier than you write a single phrase
An entire record of powerfully penetrating questions you should use (phrase for phrase) to get superb materials to your copy — each single time (once more, most copywriters miss these in favor of extra apparent, however much less efficient, questions)
Superior techniques to remodel your self into greater than “only a author” and 10X your worth to shoppers
My rock strong method for minimizing “forwards and backwards” with shoppers, and eliminating do-overs
My actual course of for delivering and presenting copy to shoppers in a approach that makes them fall in love with it (this was impressed by consuming at world class eating places — not studying copywriting books)
The way to shortly flip lukewarm, mediocre, and even terrible first drafts into nice copy shoppers love — shortly and successfully
The way to faucet into the consumer’s personal concepts to create immediate “supply materials” and make your life and job 100x simpler
The precise system I exploit to write down copy 10x quicker than my rivals, and how one can too
My phrase for phrase script for getting constructive, useful suggestions from shoppers if you ship them your first drafts — so you should use it to shine your copy into one thing they’ll love
How to make sure you by no means miss a deadline and ALWAYS ship your copy on time (even when the consumer doesn’t comply with your schedule)
The precise word-for-word script I exploit to put out a easy and simple timeline for shoppers earlier than beginning a undertaking (I’m unhealthy at planning, however this script makes it useless easy, even for me)
The three questions I ask myself to shortly get inside the top of the reader and write copy that converts
Why so-called “conversion” gimmicks typically don’t work — and the time examined psychology it is best to use as an alternative
The way to write high-converting copy with out resorting to drained previous techniques like “agitating” readers
The precise “filters” and exams I exploit to inform me if a bit of copy will convert, or bomb
The way to write persuasive copy for right this moment’s fashionable reader (Trace: Most typical copywriting knowledge actually predates sliced bread, and quite a lot of it’s downright hopeless right this moment)
My four favourite “conversion levers” — the last word shortcut to create copy that’s extremely persuasive, while not having to reinvent the wheel each time
What to do when shoppers don’t offer you sufficient data to work with (and how one can receives a commission further to resolve this drawback)
The way to change into indispensable to shoppers, so that they preserve calling you again and again and virtually throw cash at you to assist them clear up their issues
Three hidden “income turbines” most freelance copywriters miss — and use them to earn extra money whereas doing much less work
And extra…


The way to write fascinating emails that get opened and browse each single time

Why e-mail copywriting is completely totally different from all different types of copy, and seamlessly alter for it
The way to create emails that reduce by the countless litter and seize the reader’s consideration (and make you look nice to your shoppers)
The one query that results in nice e-mail copy — though most of your rivals by no means assume to ask it
Actual examples of high-open-rate emails, with in-depth breakdowns of why they carried out so nicely
The key to writing emails that persons are EXCITED to learn (slightly than simply tolerate, or worse, ignore)
Step-by-step walkthroughs of precise e-mail initiatives I did for shoppers, with an in depth clarification of the strategy I used and why it improved their outcomes
Facet-by-side comparisons of various e-mail copywriting approaches and when to make use of every one
The way to decide the optimum size for e-mail for any electronic message copy you write
My surefire strategy for all the time realizing precisely begin every e-mail, so that you’re by no means watching a clean web page questioning the place to start
The way to write emails that shoppers love as a result of they have interaction their viewers and get responses (together with actual examples)
Actual examples of efficient B2C and B2B emails, and deal with every one
Examples of actual emails I wrote for shoppers with detailed breakdowns on my actual thought course of and what every part was designed to realize
In-depth Case Research: A step-by-step clarification of how I elevated a consumer’s conversion fee by 300% (with out utilizing fancy instruments OR A/B testing), and why their earlier marketing campaign failed
The way to write an e-mail sequence for shoppers who want one — together with know what every e-mail ought to include
A straightforward method to uncover readers’ hidden needs and use them to supercharge your e-mail copy’s effectiveness (most of your rivals received’t do that)
The way to write e-mail gross sales copy that doesn’t really feel like gross sales copy
The way to write emails that captivate and entertain readers — even in the event you’re writing for a boring business, otherwise you’re not a “pure storyteller”
My secret for producing attention-grabbing tales for emails ON DEMAND
My by no means earlier than revealed PERSONAL vault of story prompts you should use to kickstart your e-mail copywriting right this moment instantly
The precise methodology I exploit to seek out fascinating information just about wherever and switch them into pure e-mail copywriting gold
My highly effective method for turning peculiar (even seemingly “boring”) tales into superb e-mail copy
The way to constantly generate fascinating topic strains that get readers excited to open emails
The various kinds of topic strains, and the way to decide on which one makes essentially the most sense in any scenario
The precise methodology I exploit to provide you with superior topic strains in minutes, each single time (consists of actual examples AND even an inventory of “unhealthy” topic strains I’ve thrown out)
And extra…

WEEK Three

The way to write powerhouse press releases that get shoppers publicity and publicity

The way to write press releases which have the potential to be seen by thousands and thousands of individuals — even when nothing about Public Relations or Journalism
The explanations most press releases get ignored, and craft one which grabs consideration
The three most essential substances journalists search for earlier than they determine to share a press launch with the lots
Actual examples of highly effective press launch headlines (and detailed explanations of what makes them so good)
My actual course of for taking nearly ANY press launch thought a consumer offers you — irrespective of how boring — and making it newsworthy
The psychology of writing press releases reporters will need to share with huge audiences
Why the standard “write to your viewers” copywriting recommendation is misguided in terms of writing superb press releases — and what it is best to do as an alternative
Why some press releases fail, and flip the percentages in your favor
Facet by aspect comparisons of nice vs. lukewarm press launch headlines
REAL examples of profitable press releases I’ve written, and a line-by-line walk-through of my actual course of
Case Research: How I beefed up a boring “try this new app” story, and turned it into a robust press launch with a strong information angle
My confirmed system for developing with a newsworthy “hook” that grabs
consideration and will get reporters (together with a lot of actual life examples you should use for inspiration or mannequin off of)
Case research: How I took an earthly story and strategically turned it right into a cool and related piece of enterprise information
Line-by-line teardowns of actual press releases I wrote for actual shoppers
The precise questions I ask a consumer previous to writing even a single phrase of a press launch
Writing press releases for native companies vs. nationwide firms (together with examples of each)
The way to shortly and simply make any press launch 10x  extra credible and extra fascinating (with little or no effort)
My precise notes from an actual press launch I labored on for an enormous Fortune 500 firm
My four key standards for an amazing press launch headline (these will seize consideration in a break up second)
The largest mistake common and beginner press launch writers make (Trace: they train this in journalism college…however you possibly can skip class and be taught it right here as an alternative)
The way to transition from a catchy headline to the opening of your press launch with out dropping momentum or lacking a beat (no obscure recommendation right here — I’ll present you precisely what to write down)
Actual life side-by-side comparisons of GREAT vs. “not so nice” openings
Past the headline and opening: A simple roadmap for seamlessly gliding by the physique of your press launch shortly and simply
The all-too-common copywriting behavior that journalists have zero persistence for, and get rid of it out of your writing
Extra go-to “substances” you should use everytime you get caught, want inspiration, or must beef up your press launch (I’ve personally used these numerous instances)
An in depth, paragraph-by-paragraph breakdown of a press launch I wrote for a well known consumer
An entire evaluation of a mediocre press launch that will look OK to the untrained eye, however actually wanted quite a lot of work (in addition to a whole “rewrite” from me personally so you possibly can see precisely how I improved it)
Superior PR techniques you should use to DOUBLE your worth to your shoppers (these are easy methods ANYONE can be taught, no matter your background or expertise stage)
And extra…

WEEK four

The way to write explainer video scripts that get watched and shared

Why explainer movies typically have tight deadlines, and take care of them
The enterprise behind explainer movies, and work seamlessly with the businesses that produce them
The way to pump out explainer movies in document time, maximizing your earnings
The #1 mistake most copywriters make when writing explainer movies (Trace: it has to do with what occurs to your script AFTER you submit it to the consumer) — and what to do as an alternative
Why EVERY enterprise — together with small and native companies — can profit from having explainer movies (not simply apps and tech firms)
The misnomer behind the phrase “explainer video”, and write a script for almost any aim a consumer might need
Tons of actual examples of assorted explainer video scripts — and the widespread threads all of them share
The psychological triggers I exploit to seize viewers’ curiosity, preserve them engaged, and even get them to take motion
My Three guidelines for constantly turning out scripts that join with readers emotionally in any scenario
What folks will relate to most about your video script — and use that to your most benefit when writing it
The way to use “VIP Energy” to write down an superior script shoppers and viewers love (this is similar precept that makes celebrities’ tweets go viral, and anybody can use it as soon as they know the way)
The precise questions I ask shoppers BEFORE writing a single phrase of an explainer video script (these are totally different than most different types of copy, and most writers miss them)
The one factor I spend HALF of my time on when writing an explainer video script
Why you don’t must know each element of the “audience” — and the particular particulars it is best to hunt down as an alternative
The way to write explainer movies which are straightforward for shoppers to create visuals for (shoppers LOVE this as a result of it cuts down their prices and manufacturing time, whereas growing their earnings)
The “hidden” agenda of any explainer video script (Trace: It’s not likely about “explaining”)
The #1 mistake beginner copywriters make when writing their explainer video story
Particular side-by-side comparisons of nice explainer video copy, vs. mediocre or unhealthy copy (you’ll additionally be taught precisely WHAT makes one higher than the opposite)
The two key substances that may allow you to amp up the drama of your script and make it extra entertaining and interesting
The way to use the “Legislation Of Opposites” to supercharge your script’s engagement functionality
Why charging a flat payment to your explainer video copywriting will normally earn you extra money (plus the precise word-for-word script I exploit to flip hourly-paying shoppers to flat payment)
The way to write the primary draft of your explainer video script in MINUTES — not hours — and nonetheless have it prove GREAT
A easy methodology for shortly organizing all your data earlier than you begin writing, making the method a lot easier and simpler
The precise guidelines I exploit to go from “tough draft” to polished script in MINUTES (not hours or days)
Actual script examples, together with progressions from “first draft” to “ultimate draft” so you possibly can see precisely what modifications from draft to draft
Line by line teardown of an precise script, together with particular ideas, critiques, and feedback
My “Thought Toolbox” that ensures you’ll by no means run out of concepts
Methods for filling up area in case you run out of helpful data to write down about (these hacks took me YEARS to determine, however you’ll have them TODAY)
The way to place your script in a approach that helps shoppers stand out from their competitors (shoppers go loopy over this as a result of it helps them obtain their enterprise objectives and reveals them you’re a lot greater than “only a author”)
And extra…


The way to write mouth-watering case research that assist shoppers make extra gross sales

The distinction between a mean case research, and one which CONVERTS readers into clients
The way to write mouth-watering case research for any consumer no matter their enterprise, occupation, or business
Why all shoppers have a unending want for case research — and how one can fill it
The psychology behind what shoppers search for in a case research copywriter (and use that data to get extra enterprise)
The way to write case research shoppers can share by way of e-mail, social media, and extra — and their readers will like it
The way to place your case research in a approach that appeals to the broadest variety of folks — with out being boring or “vanilla”
The precise step-by-step course of I’ve been utilizing for years to supply superb case research that convert like loopy
The way to use data you’ve ALREADY gathered as a way to produce case research faster and simpler (this creates a win-win for you and your consumer — they get extra helpful copy, when you earn extra)
The distinction between case research that fascinate vs. boring, “company,” or whole snoozefest ones
What your favourite motion pictures can train you about writing case research that command — and preserve — consideration
The straightforward framework you should use to plan out any case research in only a few minutes
Full breakdowns of actual, confirmed case research that proceed to have interaction and convert
The #1 issue that may make or break your case research copy
My Three-point strategy for writing the proper title, with out losing time or vitality overthinking it
The way to write a whole case research with out utilizing an oz. of creativeness or creativity
The precise questions it is best to ask earlier than you write any case research (these took me years to develop and refine, and you’ll have all of them right this moment)
The way to assure you get detailed, juicy solutions to all your questions (whereas avoiding obscure, generic solutions that result in boring copy)
Crucial issue to think about when deciding which data to incorporate in your case research, and what to depart out
My private case research template that may permit you to virtually copy and paste your method to a workable first draft
The three key standards that may allow you to shortly select which quotes to make use of in your case research, and which of them to immediately discard (together with a lot of actual examples of every)
The way to shortly determine what to chop when enhancing your first draft
What to do when you have two quotes which are comparable (Trace: You shouldn’t routinely discard certainly one of them)
The way to create thrilling drama, twists and turns that preserve readers engaged (and are enjoyable to write down)
The way to simply establish any “gaps” in your story — and shortly repair them so you possibly can transfer on
The way to construction your story in order that the topic of the case research does many of the “writing” for you
My easy rule for doing a minimal quantity of writing, whereas nonetheless creating an superior case research (so that you may be quicker, extra productive, and earn extra)
Your #1 job as a case research author (Trace: that is removed from apparent. It isn’t writing…or promoting…and even protecting the reader engaged.)
Tons of examples of actual case research, quotes, and breakdowns that may allow you to each step of the way in which
The two sorts of phrases that allow you to infuse case research with pleasure and drama (these require minimal effort in your half, but they’re extremely highly effective)
My easy trick for turning peculiar information into dramatic twists and turns
The #1 narrative mistake most writers make, and simply keep away from it
The way to create “mini chapters” that preserve readers engaged and entertained
A easy method to deal with tales that don’t appear to have a transparent starting, center, or finish
The way to know precisely the place to put every subheadline, so that you by no means have to take a seat there fascinated with it
The way to use “dumb subheads” to hurry up your course of and pump out case research quicker, with out sacrificing an oz. of high quality
Crucial — and underrated — a part of a case research (most writers gloss over this, however you’ll know higher)
Why it’s OK to have solely a obscure thought of your story earlier than you begin writing it — and “routinely” determine it out as you go
The way to place your case research in a approach that’s extraordinarily compelling to readers (writers whose mantra is “simply write a very good story” get this all mistaken, and pay the value)
The straightforward guidelines I exploit to tighten up my story so it reads like a masterpiece
And extra…


The way to write touchdown pages that get your shoppers leads and subscribers

The primary and most essential query I ask shoppers earlier than I write a phrase of touchdown web page copy (Trace: It has nothing to do with the writing — and even their audience — but it’ll make or break your copy)
The way to assist your consumer determine what kind of touchdown web page they want (shoppers are sometimes confused about this, and you’ll skyrocket your worth by serving to them with it)
The way to write nice opt-in copy that helps shoppers flip their touchdown pages into leads (and ultimately gross sales)
Tons of actual examples of touchdown pages I’ve written for REAL shoppers
Carried out-for-you templates you should use to write down a touchdown web page (in a fraction of the time it takes to do it from scratch — plus, the consumer will like it as a result of it’s able to ship straight to the designer)
Three key questions you MUST ask as a way to write a profitable touchdown web page (Trace: These are distinctive to touchdown pages…and most copywriters overlook them utterly)
A easy, 60-second hack you should use to write down a high-converting touchdown web page, even in the event you’re completely clueless
How to decide on the perfect touchdown web page for each scenario
The way to create touchdown web page copy that appears superb in your portfolio and helps you entice high-paying shoppers
The precise touchdown web page portfolio samples I used to land a consumer price tens of hundreds of
The psychological framework I exploit to interrupt even essentially the most complicated touchdown pages down into easy-to-complete tidbits
What to do in the event you uncover you’re brief on information or supply materials (with out having to name or e-mail the consumer to get extra)
The two methods for masterfully crafting fascinating bullet factors, and when to make use of every one
The way to use your touchdown web page copywriting abilities to write down superior House Web page copy too (this offers you extra choices for locating new shoppers, increased incomes potential — and I’ll even offer you a template you should use to make it useless easy)
The hazard of “headline confusion,” and keep away from it
My private headline generator device for cranking out nice headlines in lower than 5 minutes (this flies within the face of the traditional recommendation to spend tons of time in your headline — “ain’t no one received time for that”)
Why copywriters’ headlines typically get rewritten by the consumer, and keep away from it
The most effective place to seek out supply materials for all your opt-in web page copy (this may additionally result in an amazing upsell for you)
Why readers don’t actually care about lead magnets — and what they’re actually enthusiastic about as an alternative
My “Subtraction Technique” for writing mouth watering bullet factors that convert (with none exterior analysis in anyway)
A easy however highly effective hack for writing Calls To Motion that convert
The way to squeeze extra conversions out of shoppers’ current touchdown pages (and change into referred to as a “Conversion Rescue Copywriter” they rely and depend upon to assist them get extra leads and extra gross sales)
What to do in case your touchdown web page copy doesn’t convert in addition to the consumer hoped (Trace: You’ll be able to flip this short-term setback into an amazing alternative to earn much more AND assist the consumer win)
The clues you should use to determine when a touchdown web page may be tweaked for extra conversions, vs. when it must be rewritten utterly
Why most copywriters draw back from shoppers who need to enhance their current touchdown pages’ conversion charges — and why that’s an enormous mistake
Going past the copy: The way to receives a commission further to advise shoppers on touchdown web page design (even in the event you assume you’re clueless about design, I’ll present you precisely what it is advisable know)
The one most essential piece of knowledge it is advisable write a touchdown web page that converts (even copywriters don’t consider this)
And extra…


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